Noom

NOOM is a brand inspired by contemporary African cuisines, designed to offer generous, comforting and intensely flavorful dishes. The concept relies on rich, slow-cooked or grilled recipes built around hearty bases, well-worked proteins and deep sauces. NOOM does not aim to freeze African cuisine in a folkloric or rigid tradition. The brand adopts a modern, open approach where flavors are highlighted without unnecessarily complicating production. Each dish is designed as a complete, comforting and structured meal. Warm bases, marinated or braised meats, tender vegetables and balanced spices create readable, indulgent and instantly identifiable plates. The menu is deliberately clear and controlled. Recipes are easy for customers to understand while offering real depth of flavor, allowing smooth and consistent production. NOOM performs well both in delivery and on-site dining. Dishes retain heat, texture and intensity after transport while remaining highly visual on platforms. For restaurateurs, NOOM is a flexible brand adaptable to different environments, with a strong perceived generosity and attractive average ticket. A modern, warm and durable concept rooted in today’s African cuisine.