Riad 212

Riad 212 reimagines Moroccan cuisine in a generous and structured format. Tagines, couscous and hot dishes designed to be consistent, clear and easy to operate, with a strong and instantly recognizable identity.

Average Ticket:

Europe / USA: €16 – €24 (≈ €19) | Morocco: 70 – 120 MAD (≈ 90 MAD) | Gulf: (GCC): 50 – 80 AED (≈ 65)

Operational complexity:

Moderate

Kitchen compatibility:

Dedicated traditional cuisine. Combinable with Magic Sticks

A brand ready to sell from day one

Brand activation after payment

✔️ Immediate license activation
✔️ Menu ready for delivery platforms
✔️ Official brand visuals
✔️ Right to operate during the license period
✔️ Access to your brand space
✔️ Sales possible starting today

Visuals, brand identities, and content remain the property of the brand and are made available under an active operating license.

Choose your brands and enjoy our access offers

Neon Access

€99.00

Annual – 1 brand

Brand logo

Platform-optimized menu

Main brand visual

Food photos

Ready-to-use digital files

Neon Pro

Neon Elite

€339.00

Value pack – 4 brands
Save €57.00 compared to individual purchase

Brand logo

Platform-optimized menu

Main brand visual

Food photos

Ready-to-use digital files

Offers are automatically applied based on the number of selected brands.

*The purchase gives permanent access to the full content of the selected brand. The brands, visuals, and content remain the property of NEON. Any resale, transfer, or unauthorized use is prohibited.

We needed a clear framework to develop a coherent Moroccan offer. Riad212 allowed us to structure this activity without improvisation. Everything is clear, both for the team and for customers.

Riad212 matches what customers are looking for. The brand is clear, the dishes meet expectations, and operations remain smooth. For us, it is a logical continuation of our activity.

Honestly, we didn’t overthink it. We wanted Moroccan food that works, period. We launched Riad212 and it took off. People immediately understand the menu, the kitchen is easy to manage, so… we’re happy.

Official packaging for digital franchises

Official packaging will be progressively introduced for selected Neon digital franchises, to ensure a consistent and professional brand identity across delivery platforms.

Availability will vary depending on the brand.