Maki Joy

Maki Joy is a sushi brand designed for modern, accessible and regular consumption. The concept is based on simple, immediately recognizable Japanese dishes: makis, rolls, nigiris and platters, presented in a clear and easy-to-understand format. Maki Joy does not seek to replicate a traditional Japanese gastronomic experience, but rather to offer a reliable, consistent and easy-to-sell concept. The menu is structured around proven classics, with balanced, recognizable and effective compositions. The positioning is deliberately mainstream, without unnecessary complexity or elitist codes. Maki Joy targets delivery-focused kitchens, fast food operations and dark kitchens. For restaurateurs, the brand offers standardized production, strong demand and excellent customer-side clarity. A concept designed for volume, repetition and stability.