Back Smash

Back Smash is a brand dedicated to smash burgers, designed for intensity, indulgence, and strong visual impact. The concept is built around a bold burger approach: well-seared smashed patties, melted cheese, toasted brioche buns, and short but powerful recipes. Back Smash does not aim to offer a gourmet or conceptual burger. The brand embraces a direct and generous cuisine inspired by American smash burgers. Each burger is designed to be instantly recognizable, with an ultra-indulgent appearance. Visual appeal is at the core of the concept and triggers immediate desire. The menu is deliberately tight, clear, and efficient. It enables fast, consistent, and controlled production. Back Smash works equally well in fast-food environments and physical locations. A concept designed for immediate pleasure, repeat orders, and strong visual attractiveness.