Neon

Ghost kitchen in Madrid:

Digital franchise Back Smash ready to operate

Grow your delivery sales using your existing kitchen

Activate a ready-to-sell digital franchise.

More revenue without opening a new location.

Compatible with Uber Eats, Deliveroo, Glovo and other delivery platforms.

How does it work?

1. You already have the kitchen
2. You activate the brand
3. You start selling

Example of a digital franchise available in Madrid

BACK SMASH

BACK SMASH — a brand designed exclusively for delivery.

Back Smash

Why launch a ghost kitchen in Madrid with Back Smash?

In Madrid, delivery is deeply embedded in urban habits and represents a major revenue channel. Many restaurants seek to optimize their existing kitchens to capture more orders.

Activating a digital franchise allows you to add a ready-to-sell brand while maintaining your current organization. You grow your delivery sales without opening a new point of sale.

Back Smash is an intense smash burger brand built to perform in delivery in Madrid. Bold recipes, strong visuals and fast production make integration easy. Activated as a digital franchise, without commission or royalties.

You remain the authorized operator: you cook, manage operations and operate the brand during the license period.

Frequently asked questions in Madrid

No. The principle is to use your existing kitchen and add a ready-to-sell digital franchise for delivery.

A brand identity, structured menu and professional visuals, ready for delivery sales.

No. NEON operates under an annual license: no commission, no royalties.