Neon

Ghost kitchen in Brussels:

Digital franchise Back Smash ready to operate

Grow your delivery sales using your existing kitchen

Activate a ready-to-sell digital franchise.

More revenue without opening a new location.

Compatible with Uber Eats, Deliveroo, Glovo and other delivery platforms.

How does it work?

1. You already have the kitchen
2. You activate the brand
3. You start selling

Example of a digital franchise available in Brussels

BACK SMASH

BACK SMASH — a brand designed exclusively for delivery.

Back Smash

Why launch a ghost kitchen in Brussels with Back Smash?

In Brussels, urban customers are accustomed to delivery and look for clear, structured concepts. Restaurateurs can still expand their activity without multiplying locations.

A digital franchise allows you to operate a ready-to-sell brand while maintaining your current organization. You increase revenue without additional hiring.

Back Smash is an intense smash burger brand built to perform in delivery in Brussels. Bold recipes, strong visuals and fast production make integration easy. Activated as a digital franchise, without commission or royalties.

You remain the authorized operator: you cook, manage operations and operate the brand during the license period.

Frequently asked questions in Brussels

No. The principle is to use your existing kitchen and add a ready-to-sell digital franchise for delivery.

A brand identity, structured menu and professional visuals, ready for delivery sales.

No. NEON operates under an annual license: no commission, no royalties.